News Bulletin

In a new factory in northern Italy, Ferrari chassis slide onto robot trucks as engineers in cherry-red uniforms add components like the engine block, dashboard, and steering wheel, turning these bodies into hybrids. Soon: fully electric. There’s a lot at stake in Ferrari’s €200 million “e-building,” which opened last month. Almost twice the size of Rome’s Colosseum, the factory aims to propel the 77-year-old sports car maker, famous for the roar of its combustion engines, into the age of electrification. However, this effort comes at a delicate time for the auto industry. The transition to electric vehicles, which should have…

Miami, Florida – June 24, 2019 — The International Summit on Neuromarketing and Neuro-Sales gathered marketing experts, communication planners, brand directors, designers, executives, and business owners for an intensive workshop focused on the use of neuroscience in business strategy and communication. The event included a main address by Spanish specialist Néstor Romero, a globally acclaimed researcher and advisor with experience in over 100 neuromarketing initiatives across different countries.The event received official approval from the European Institute of Business and Economics (ISEEN) along with the European Association of Neuromarketing (AEN), guaranteeing both scholarly excellence and practical importance for attendees. Each participant…